Are you struggling to drive traffic to your website despite investing heavily in content creation and SEO strategies? The missing piece of the puzzle could be keyword research. Keywords are an intermediary between what the user is looking for and the solutions you offer to your business. Even the most carefully designed content may doesn’t reach those people it could potentially interest if the correct keywords aren’t employed.

At Grawlix we know how important keyword research is in any SEO campaign. In this detailed article, you will learn about the significance of keyword research and the steps we take at Grawlix to guarantee the best search engine rankings for our clients.

Why Keyword Research Is the Backbone of SEO

Keyword research is not a simple process of gathering lots of keywords; it will help you understand your audience’s expectations and serve them with proper content. Here’s why it’s essential:

1. Understanding Search Intent: Each search is performed for a specific purpose which can be information seeking, local search, non-commercial or commercial. Recognizing this intent is crucial in orienting your content in accord to the expectations of the audiences, thus generating better interaction and conversion ratios.
2. Driving Targeted Traffic: This way you target users interested in the products or services you offer hence getting a targeted audience. This does not only increase traffic to the site but guarantees it is quality traffic – people who are more likely to make purchases.
3. Enhancing Content Strategy: Keyword study gives information about those areas that are of interest to your audience. It assists you to come up with your articles, blogs, and landing pages, and other content that get a better ranking on SERPs.
4. Gaining a Competitive Edge: Analyzing the trends of keywords and competitors you may define the weak points and opportunities on the market. This is so important in enabling your business to be ahead of the competition.
5. Improving ROI: Leveraging your SEO investment by focusing on high value keywords that will support your business objectives. It has the potential to improve visibility, CTR and thus, the returns when the right keywords are used.

The Process of Keyword Research at Grawlix

At Grawlix, we always ensure that the keyword research process yields us the best results. Here’s how we ensure your website achieves top rankings:

1. Full Business and Industry Analysis: That is why we begin with the analysis of your business, industry, and your target audience. This makes it easier for us to establish the market niche of your products or services and the key problems of your audience.
2. Competitor Research: It is important for you to know what your competitors are up to. This way, we study their keyword strategies to use the information to help your business perform better than them. This includes finding out the keywords they rank for and the opportunities that exist which you could publish content to fill the gap.
3. Keyword identification using advanced tools: We use the simplest and effective tools in the market including Google Keyword Planner, SEM, and Ahref to get a wide range of keywords. These tools assist us to understand search volumes, competition intelligence, as well as keyword issues.
4. Focus on Long-Tail Keywords: Although short-tail keywords such as ‘marketing’ can help to generate a lot of traffic to your website, they are usually very saturated. Specific keywords (for example, “best online marketing techniques for small companies”) attract less competition than the more general ones, but they are extremely useful for increasing the flow of target visitors.
5. Search Intent Analysis: Every single keyword is associated with one of the various types of search intent. It assists in developing content that will meet the expectation of the users and enhance their possibilities to convert.
6. Content Gap Analysis: In our keyword research, we establish which keywords your competitors are ranking for, but your website is not ranking for. In this way, we make a client’s content strategy well-coordinated and aggressive in occupying the market.
7. Regular Monitoring and Refinement: The use of keywords changes over time and so does the behavior of users. Grawlix also engages in tracking key word results, making changes to the strategies and guaranteeing your website is always updated with trends.

Types of Keywords We Focus On

To create a well-rounded keyword strategy, Grawlix categorizes keywords into various types based on their purpose and search intent:

1. Primary Keywords: These are the main terms connected with your main products and services that should be offered to your clients. They generally get a lot of searches and should be included in your homepage and your primary product or service pages.
2. Secondary Keywords: These support the primary keywords for the simple reason that they provide an either a variation or a different form of the same word. They are used for the purpose of getting right subhead titles, image tag alt texts, and extra content.
3. Long-Tail Keywords: Long-tail focus on specific audiences and, therefore, have higher conversion rates compared to other keywords, as mentioned earlier.
4. Local Keywords: Local keywords assist companies, targeting specific geographical areas, in being ranked in local searches.
5. Branded Keywords: These include the business name or products and are critical for improving awareness of your brand and safeguarding your business’s Internet presence.
6. Transactional Keywords: These are high on the purchase intention scale (e.g., “buy SEO software”) and are very important for conversion.

The Grawlix Advantage in Keyword Research

At Grawlix, there is a notion that keyword research is as much a science as it is an art. Due to the fact that we have integrated quantitative research with qualitative marketing initiatives, we come up with a catchy keyword plan that works. Here’s why clients choose Grawlix:

1. Customized Strategies: We don’t want to set up the company expecting that everyone has to do things in the same exact way. Every business is different and so is our keyword plan, which has been developed to suit certain objectives.
2. Data-Driven Decision Making: We use big data to manage the whole process of keyword research and content optimization.
3. Holistic SEO Approach: Keyword research at Grawlix is collaborate with other SEO activities such as on-page optimization and technical optimization and link building.
4. Continuous Optimization: The SEO environment is not static, and our team guarantees that the keyword strategy adapts to trends and algorithms from the SEO companies.

How Grawlix can help in Keyword Research

Keyword research is not where it starts and ends. Thus, it can be only a part of a complex SEO strategy if the page’s owner strives to achieve the top ranking. Grawlix provides end-to-end SEO solutions that include:

• Content Optimization: Developing, designing and writing effective, relevant and clickable content that is relevant to the target audience.
• On-Page SEO: Meta tags, headings, and other components change to enhance your site’s exposure.
• Technical SEO: Verify compliance of the website with all the technical criteria to improve its positions in SERPs.
• Performance Tracking: Measuring success through the rankings, traffic, and conversions in order to analyze which changes are necessary.

Conclusion

Keyword research is one of the most important elements of a proper SEO strategy. With help of the keywords and the knowledge of your audience’s search behaviors you can effectively increase the ranking of your website and attract more and more visitors. Grawlix offering keyword service makes sure that your business is well-positioned with a strong keyword plan that will help it rank high and consistently grow.

Ready to take your SEO strategy to the next level?

It is time to let Grawlix do the unlocking of your website. Get in touch with us today for a no obligation consultation and let us begin to generate targeted traffic and grow your business.