Increased mobility in the society is a major trend that affects the exposure of any business online, so how optimized is your business? As more than 50% of Web traffic comes from mobile devices, having an online store or at least some representation on the Internet is more important than ever, but it has to be more dynamic and interesting. Here come responsive web applications which are the solutions that allows itself to fit any device and screen, no matter if the user is using his phone or tablet, or maybe the computer. However, for these applications to gain the most out of them, mobile first development should be employed to ensure that businesses satisfy the rapidly growing mobile users.

Here, we explore why every business should consider responsive, mobile-first web applications and how this will help your business develop a sustainable mobile strategy, improve customer experience, and increase business success.

Mobile-First Development: What It Is

The idea behind mobile-first development is simple yet powerful: start with mobile first and then go to the next level of design. In ordinary development, aspects of web applications are developed based on the desktop view and then the view is optimized for a smaller screen. However, mobile-first design centers on mobile users first and develops an application that can be easily adapted to bigger devices. As more and more users come from mobile devices, mobile-first approach to design guarantees high performance and good looks of the application on any device.

Why Responsive Web Applications Are Important

It’s important to emphasize that with the expansions of internet availability, responsive web applications are not only an option to consider, but a necessity for businesses who wish to thrive in a modern environment. Well, let’s try to explain how they are utterly necessary.

1.      Enhanced User Experience (UX)

The user experience is an essential factor of any digital application, and responsive design guarantees the users of the same experience irrespective of the device. A responsive web application means an application can be accessed through any device without the need to zoom in and out, scroll horizontally and moving through content. It further avails the customer’s products they may be in search of, increasing their satisfaction level hence increase their patronage.

For example, for a retail business that deploys a responsive web application user will be able to shop with ease irrespective of the device they are using. This makes the business easier to navigate and therefore making customers more likely to make a purchase, making sales and customer base grow. Lack of good UX can lead users to competitors who provide a smoother experience to the users.

2.      Boosted SEO Rankings

Google in particular, has a way of ranking websites relative to their performance with mobile devices. Google has been ranking sites based on mobile versions of the site since 2018 due to the mobile-first indexing. This change means that businesses must pay attention to the mobile optimization of their web applications to gain to visibility and organic traffic.

A responsive web application is naturally friendly to the mobile devices; it also has a positive impact on the SEO results, thus expanding your business’s customer base. Being a web application that can be accessed through a mobile or computer, customers are able to locate the business, thus improving the traffic and visibility of the business’s website.

3.      Large audience base and its availability

With a responsive web application, you are granting a large number of people quick access to your site whether they are using a smartphone, a tablet, or a computer. Accessibility is especially important in today’s internet users, which consists of people of different ages, from different regions, and with different levels of technical literacy. Adaptive applications make the best experience possible to every user, regardless of the limitations of device, or the speed of Internet connection.

For example, if a business runs in areas where most users have mobile internet than the fast and reliable broadband connection, a mobile first, responsive application will also support the users with limited bandwidth thus including the business in a market that it could not have penetrated.

4.      Better Covert Rate as well as Lower Bounce Rate

People will spend more time on the site and perform targeted activities – registration, purchasing, or requesting additional information – if the site is easy to navigate and designed for mobile access. Research shows that all users prefer to leave sites that take over three seconds to load or sites that they have to zoom in and scroll a lot to use. The users tend to participate with the application if they find a responsive web application in front of them which decreases the bounce rates and increases the conversion rates.

Consider an e-commerce store: when users are able to look at products, put items in their shopping cart, and purchase items from a shopping cart from any device, the chances of users making a purchase are much higher. However, outdated and slow application may result to cart abandonment which a direct blow to sales.

5.      Cost Effectiveness and Low Complicated Maintenance.

Developing applications that are exclusive to mobile and desktop platforms is expensive and also tiring. Mobile first approach combined with responsive design of a web application means that a business does not need to develop multiple versions. Besides, it is less costly in terms of development since resources can be channeled to other areas, and it is much easier to upgrade and maintain as well as test. Since a single code base feeds into all devices, a business reduces time and costs besides providing streamlined experiences across devices.

The constant changes that are characteristic of an activity require that maintenance of the design be done regularly and this is easier in the case of a responsive design. Correcting several bugs or editing some content requires change to be made once, and the change is available to all users. Through this consolidated strategy of web application maintenance, companies are in a position to run their operations more effectively and effectively allow for value-add investments in growth.

6.      Future-Proofing your business for Digital Innovation

The use of technologies speeds up and thus digital trends are prone to change at a faster rate. Organizations require flexible solutions that would be scalable with these developments. Web applications developed are mobile first, and responsive, and are designed to adapt to new devices and technologies.

Such is the case with mobile-first development, in which case, a business is seeking to create value for the future. When new devices appear in the market, from foldable screens to wearables, a responsive design can be easily rolled out without major updates.

How Grawlix can help in Responsive Web Application Development

Here, at Grawlix we do know about designing a web application that is resilient, interactive and optimized for mobile devices. I lead a team of developers and designers, who are focused on designing unique solutions that offer a great experience across screen sizes. When you come to Grawlix, you aren’t just getting an easy-to-use web application…you’re getting an edge in today’s digital marketplace.

Here’s How Grawlix Can Elevate Your Web Application Strategy:

• Custom Mobile-First Development: We build applications that are mobile first, including all experiences across all of the devices.
• SEO-Optimized Solutions: All of our developed web applications are with the focus on SEO to make your business reach to the new level with higher ranks on search engine result pages.
• Enhanced User Experiences: At Grawlix, we pay special attention to the UX/UI design of your web application so that it can be delightful to use on mobile, tablet or any other device.
• Performance Optimization and Testing: Our testing is thorough to ensure that the sites are fast, responsive, and most importantly, constantly up and running to avoid turning off users.
• Ongoing Support and Scalability: Being an established company, Grawlix will ensure that you have constant update and relevant compatibility for your application so that your business is ready for the future in the digital world.

They are not just about the responsive design we have for our websites. Working with Grawlix , you find a team that is focused on the specifics of your business and work on the web application that will meet the goals of your brand.

Conclusion

Since the mobile packaging is now the most prevalent platform, having a versatile web application is crucial for any company’s success. Mobile first approach guarantees that consumers of your application experience a continuous, constructive and fruitful interaction with the app, no matter the device used, thus improving the website’s search engine optimization scores, and ultimately the rate of conversion. Mobile-first strategy fully prepares businesses for providing more users with access to their services while lowering costs and building longevity into their online presence.

It became very clear that responsiveness is neither a fad nor an option but a requirement. It is clearly evident that business need to adapt to the expectations of users who are now heavily depending on mobile devices. When working with the right partner, having a responsive, mobile-first web application is a potential driver for growth and a successful digital future.

Are You Prepared to Increase Your Online Exposure? Connect with Grawlix now and allow us to facilitate the development of a mobile friendly and first web application for your business. Get in touch with us today to arrange an appointment to find out more about how we can take your web application to the next level with Grawlix.