Embedding payments and financial services into your product or service can be an effective way to drive growth, as it can enhance the user experience and provide additional value to your customers. Here are some strategies you can use to drive growth with embedded payments and financial services:

1. Make payments and financial services a seamless part of your product or service: By embedding payments and financial services directly into your product or service, you can make it easy for customers to make purchases or transactions without having to leave your platform. This can improve the user experience and encourage more transactions.

2. Offer competitive pricing: If you offer payments and financial services, make sure your pricing is competitive with other providers in the market. This can help attract customers and encourage them to use your platform for their financial needs.

3. Provide incentives: Offer incentives such as discounts, cashback, or rewards for using your embedded payments and financial services. This can encourage customers to use your platform more frequently and increase engagement.

4. Leverage data to personalize the experience: Use data and analytics to understand customer behavior and preferences, and personalize the payments and financial services experience to their needs. This can increase customer satisfaction and drive loyalty.

5. Expand your offerings: Consider expanding the range of payments and financial services you offer to your customers. This can increase the value proposition of your platform and encourage more users to sign up and use your services.

6. Build trust and security: Make sure your payments and financial services are secure and trustworthy. This can help build customer confidence in your platform and encourage them to use your services more frequently.

Overall, by embedding payments and financial services into your product or service, you can improve the user experience, provide additional value to your customers, and drive growth for your business.