Finally, the new year has here, and we’re delighted to provide the most up-to-date web design trends for 2021.
The unexpected events of 2020 have undoubtedly influenced the role of your website in your business and how potential clients perceive it. As more individuals continue to work from home, your company’s website has evolved into a vital source of information and communication.
Taking advantage of the latest trends will help your business stand out from the increased competition online, from User Experience & Conversion Optimization to Purpose Driven Animation.
Top Web Design Trends 2021
The new year is here at last and we’re excited to share the latest web design trends for 2021.
The unprecedented events of 2020 have certainly impacted the role that your website plays in your business and how it is being viewed by your potential clients. With more people continuing to work from home, the role of your business’ website has expanded into a critical hub for information and communication.
From User Experience & Conversion Optimization to Purpose Driven Animation, taking advantage of the latest trends will help your business stand out from the growing competition online.
The Top Web Design Trends for 2021
1. Greater Focus on UX & Conversion
With the next Google update in 2021, search engines will incorporate your website’s User Experience (UX) and conversions into their algorithms, and they will play a larger part in rankings.
One of the best methods to improve your site’s user experience is to place a higher emphasis on relevancy and ensuring that users can simply locate what they need on your site.
More users are rating a business based on the quality of the site and expecting a high-quality UX as more daily functions move online. Visitors may soon abandon your site if it fails to match their expectations.
As a result, now is a critical time to create a high-quality website that is both easy to access and establishes confidence.
2. Open Design Styles
If you haven’t already noticed this design trend, you will this year. Website designs have shifted in recent years to more open layouts with material that is less limited by strict horizontal sections.
You’ll also notice that page layouts are getting longer and material is being stretched out more in a vertical format. This trend is occurring as a result of visitors’ increasing tendency to scroll swiftly after landing on a website page.
Because the content isn’t condensed into a few panels, the open layouts allow for a much cleaner and modern appearance.
3. Purpose Driven Animations
The technology for website animation improves every year. While micro-animations and scroll animation will continue to be popular in 2021, purpose-driven animation refers to the strategy behind where and when you utilise movement on a website.
Web designers are now employing animation to entice users to take the next step on a page or to bring attention to a vital component.
Another reason we’re seeing more careful animation decisions is because of performance. It’s a delicate balancing act to ensure that the additional animations don’t overburden the page and slow down the website.
4. Calendar Scheduling & Booking Tools
We witnessed a surge in requests for calendar or booking system integration on websites in 2020 as a result of COVID-19. Visitors can easily arrange a phone or video call appointment on the website using this setup.
Many firms have already switched to video conferences instead of in-person meetings for their first encounter with prospects, and we expect this trend to continue in 2021.
Most prominent calendar and booking systems, such as Calendly and Acuity Scheduling, include WordPress integration options.
You should think about your company’s sales process and whether this solution is a good fit for your sales team before setting up the integration.
5. Web Accessibility Tools & Design
Web accessibility is now a critical factor for all businesses, and legislation and best practises are always evolving in our industry.
Web accessibility tools and widgets have grown in popularity over the last year as technology has advanced, and we’ll see more of these features on more websites in 2021.
All of this attention to accessibility is influencing design trends, with more contrasting colours and intuitive layouts being used by web designers to make websites more accessible to all visitors.
6. E-Commerce Shifts in Shipping & Delivery
It’s no surprise that e-commerce sales have continued to climb, with more firms being compelled to shift to online sales in the last year.
Shipping and delivery options have become a crucial component of the online shopping experience as a result of COVID-19 safety procedures.
Visitors are now expecting a variety of shipping and delivery alternatives, as well as information on safety procedures. These services have grown in importance as a means of gaining potential clients’ confidence and reputation.
Fortunately, WooCommerce offers a variety of shipping and delivery extensions that let you personalise your shipping options and keep track of your orders.